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Ineffable
BFA Thesis, Campaign, Packaging
At its core, the Ineffable project aims to unveil untranslatable words from diverse languages through a systematic approach in order to expand our horizons.
By embracing the unique cultural perspectives embedded within these words, one can uncover expressions that defy direct translations and foster a deeper understanding and appreciation of linguistic and cultural diversity. Each word serves as a window into different worldviews, inviting viewers to contemplate and connect with experiences and emotions that may transcend linguistic barriers.
Ultimately, through its exploration of untranslatable words, this senior thesis project strives to celebrate diversity, promote cultural understanding, and foster a more interconnected global community.
layer one: the kit
Physical kit consisting of 3 booklets: a historical introduction to the selected language, a journal with prompts around some of its untranslatable words, and a collection of postcards.
layer two: in the wild
Creating public facing platforms – digital and analog – to share the ineffable project and allow for a wider reach. A moment in our daily routine to add value to our lives and how we can better connect with ourselves, with others, and with the world.
Sketches
